Nolita, also referred to as the north of the little Italy, is a neighborhood situated in the borough of the Manhattan in NYC. It is bounded on the eastern side by the Bowery, northern side by the Houston Street and on the southern side by the Broome Street. On the western side, it is bounded by the Lafayette Street.
This area was long referred to as little Italy, but has since then lost much of its Italian character due to the relocation of Italian-Americans to the outer areas. However, still many elder descendents of the early Italian immigrants are living in this neighborhood. Every year, Feast of San Gennaro that is dedicated to the Pope of Naples is held in the neighborhood just after the Labor Day on the Mulberry Street situated between the Grand and the Houston streets. This feast also featured in film named Godfather II and was recreated on the Elizabeth Street that lies between the Houston and the Prince.
In the mid 1990s this area saw a heavy influx of the yuppies. Aside from this, large number of bars, restaurants and expensive retail boutiques also came up in the neighborhood. Though many real estate promoters had earlier tried to promote the neighborhood as a hot SOHO area for all those interested in running various businesses, but were not successful in their attempts. Then these promoters came up with various names for making this upscale neighborhood famous as the top commercial destination. Ultimately, the name that stuck in the minds of people is Nolita, which is an abbreviation for the North of the little Italy.